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HOURS began as a radical idea rooted in empathy: what if we could bottle the essence of a person—not just their words, but their tone, their values, their quirks, their truths—and make it accessible forever? What started as a storytelling experiment evolved into a human-technology interface that reimagines how identity, memory, and presence can live on and interact with others. We called our early work “Superfeel” because it was visceral and emotional; we were trying to make technology feel. That experiment became HOURS, a platform built to capture, encode, and preserve the fullness of who we are—our personalities, wisdom, contradictions, and inner lives.

We didn’t start with AI. We started with people. Every line of code, every product decision, every moment filmed or question asked has been in service of one idea: to honour the individuality of human beings, and to create an enduring interface between the self and the world. Our earliest prototypes weren’t algorithms—they were interviews, voice notes, stories passed on with intent. As we scaled, we knew the soul of what we were building couldn’t be automated; it had to be curated with care, trained in truth, and architected for emotional intelligence.

What We Stand For

At our core, we care deeply about authenticity, agency, and emotional nuance. We believe that the future of identity is not transactional—it’s relational. We are building not just Heirs, but legacies. Every person who steps into our studio, opens our app, or begins the journey of being bio-encoded is treated as a unique and complex mind deserving of continuity. We’re not here to flatten humanity into data. We’re here to elevate it.

We’re obsessed with quality over quantity, with connection over attention, with meaning over noise. That’s why our process is intensive, why we design everything—from our bio-encoding questions to our onboarding journeys—with precision and depth. We don’t chase trends; we create tools that can hold emotion, time, and truth in ways no social platform ever has.

Why We’re Building HOURS

We’re building HOURS to honour every hour a person has lived. To make identity durable. To give people the chance to understand themselves and others more richly. Whether it’s a child learning from a parent long after they’re gone, a team preserving its cultural DNA, or a user connecting to thousands of perspectives through a library of minds—HOURS exists to ensure that the best of who we are doesn’t fade. Instead, it evolves, interacts, and continues.

We are building the infrastructure for digital continuity, powered by memory and shaped by emotional resonance. Our goal is nothing less than creating a platform that reflects humanity back to itself—not in the mirror of metrics, but in the echo of understanding.